What a chatbot costs
Dreamztrack plans are RM 499 per month (Trial), RM 999 per month (Standard) or RM 9,999 per year (Premium, about RM 833 per month), excluding 8% tax. Trial and Standard add a one-time RM 900 group training fee; Premium waives it. Extra channels are RM 199 per channel per month. WhatsApp itself charges for official-API messages sent outside the 24-hour window (around US$0.08 each); replies within 24 hours are free. See the full cost breakdown.
What a staff member costs
Use your own figures rather than a guess: monthly salary, employer contributions and benefits, equipment, training, and the cost of replacing someone who leaves. Then divide by the number of hours they actually cover.
Where they differ
| AI chatbot | Customer service staff | |
|---|---|---|
| Coverage | 24/7, including nights and holidays | Working hours, plus leave and sick days |
| Response speed | Instant replies | Depends on workload |
| Scaling | Handles many chats at once | Each extra person adds cost |
| Complex or sensitive cases | Best handed to a person | Strongest at judgement and empathy |
| Training | Rules, training data and scripts; AI follows them consistently | Needs onboarding and refreshers |
Usually the best answer is both
A simple formula you can fill in
- Staff cost per month = salary + employer contributions and benefits + equipment and software + a monthly share of training and recruitment.
- Cost per covered hour = staff cost per month ÷ hours they actually answer customers.
- Chatbot cost per month = plan price (Premium yearly ÷ 12) + training fee spread over a year + extra channels + WhatsApp message charges.
Then compare the two numbers, and also compare what each one covers (nights, weekends, peak hours).
Questions to ask yourself
- What share of our chats are repeat questions?
- How many enquiries do we miss after hours?
- How fast do we reply at peak times?
- What would one extra closed sale be worth to us?
Roll it out in four steps
- 1. Let the AI handle the most common questions first.
- 2. Review real conversations weekly and improve the answers.
- 3. Move your team to the conversations that need a person.
- 4. Add more channels or features only when you need them.
Let the AI answer the repetitive questions instantly, tag and follow up leads, and alert you when something needs a person. Your team then spends its time on the conversations that need a human. You can stop AI replies for conversations with selected tags when a person takes over. Try the live demo on the AI Salesman page.